Inside Asian Gaming

IAG JAN 2023年1月 亞博匯 54 although yes, we are an American company, we have such a strong Singaporean heart and soul and all of these people are very motivated to be able to contribute something more broadly to Singapore. Elevating that iconic status is part of what motivates that group. BB: How do you view the MICE segment for both Singapore and MBS and how do you see this segment developing in the future? PT: MICE is absolutely very important to us and as you probably know it plays an important part in our company’s (Las Vegas Sands) history. We really started out as a MICE company, and there has been significant investment and deployment into MICE here [in Singapore] as well. Of course, during COVID that was one of the most affected areas and one of the last to reopen. There was a lot of commentary through COVID as to whether MICE would ever come back to what it was. We certainly didn’t know. We made some pivots in the way we delivered MICE and introduced virtual and hybrid formats, which in a COVID context were quite successful but still nothing like normal times. The good news is what we’re seeing now seems to indicate that we will return to something like normal times. MICE is a bit hard because the business we have in the books in 2023 was We really see our customers as very wholistic. Nobody is coming here just for a singular experience. They are coming here for an IR experience. 我們確信客戶想要的是多元體驗，沒有人會 專門為了某一種體驗而前來。他們來這裡就 是想要體驗綜合度假村。 IN FOCUS