Inside Asian Gaming

IAG NOV 2022年11月 亞博匯 95 26-50 MANAGING DIRECTOR AND CEO Tabcorp Holdings 常務董事兼行政總裁 Tabcorp Holdings CLAIMS TO FAME 名成事跡 POWER SCORE 權能指數: 737 POSITION LAST YEAR 去年排名: NIL 無 Took helm of Australian wagering giant after 22 years with the company 在服務Tabcorp Holdings這間澳洲投注巨頭22年後，終於接手領導公司 ADAM RYTENSKILD 29 TWENTY-TWO YEARS after first joining Tabcorp in a junior management role, Adam Rytenskild completed a stunning career progression earlier this year when he was appointed Managing Director and CEO of the Australian wagering giant. Replacing long-time CEO David Attenborough in the top job, Rytenskild takes control at a fascinating time for the company following a recent demerger from its hugely successful lotteries segment. Certainly he faces a significant challenge in lifting Tabcorp back to its former glory given the struggles its wagering arm has faced in recent years. Plagued by a lack of serious investment as the company focused its energies on the much larger lotteries arm – even the demerger was aimed at further boosting the value of lotteries rather than wagering – Tabcorp has also struggled in recent years to compete with the power of Australia’s corporate bookmakers (particularly Sportsbet) whose lower tax rates have enabled them to invest more into marketing. At least Rytenskild has enjoyed some early success. New regulations introduced in Queensland in early June lowered the effective tax rate paid by Tabcorp while raising the Point of Consumption tax for corporates, while New South Wales announced similar changes just a few weeks later in a move described by Rytenskild at the time as “a positive step forward in levelling the playing field in NSW.” The big question now is whether Tabcorp can reclaim its crown as the undisputed king of racing and wagering in Australia. 在22年前 加入Tabcorp成為初階管理層的Adam Rytenskild，於本年初經 歷了一次職業生涯上的大躍升，被委任為這間澳洲投注巨頭的常務董事兼 行政總裁。 正當Tabcorp在最近把非常成功的彩票業務分割出來，Rytenskild在 這個時刻取代長年擔任公司行政總裁職位的David Attenborough，取得公 司控制權，可謂選了一個有趣的時機。 鑒於Tabcorp在投注方面於最近幾年面對的困境，Rytenskild毫無疑 問在讓公司輝煌重現一事上，將會遭遇艱難。一直都無法吸引大額投資的 Tabcorp，此前都把精力放在規模龐大得多的彩票業務上，即使是最近的 分拆決定，也是希望令彩票而非投注業務更進一步。Tabcorp近年也在與 澳洲的企業投注營運商(特別是Sportsbet)的競爭上顯露敗象，因為後者享 受著較低的稅率，讓他們能夠在市場推廣上作更多投資。 但最少Rytenskild已經小嚐了一點成功的滋味，因為昆士蘭州在六 月剛推出了新的規例，除了減低Tabcorp的實際繳付稅率外，也提升了 企業需要支付的消費地點稅。新南威爾斯州也在數週後宣佈推行類似措 施。Rytenskild當時就形容這是「一個讓新州的競爭環境變得更公平的正 面一步」。 但現時最大的問題，是Tacorp能否再次成為澳洲投注界無出其右的王 者。