Inside Asian Gaming

IAG OCT 2022年10月 亞博匯 102 B elieve it or not, this is not the first time Macau commentators have pointed to mass market gaming as the future of Macau. Back in October 2012, Inside Asian Gaming penned a lengthy analysis of Macau’s gaming sectors, which noted that while VIP revenue had accounted for a record 73.2% of total revenues in 2011 – up from 72% a year earlier – the rate of growth had been showing significant decline in recent months. From an annual growth rate of 70% in 2010 and 44.3% in 2011, the VIP sector fell to just There are so many more Chinese who live and work in the real world, and as they become more affluent, and outbound travel becomes steadily less restrictive, they’re visiting and spending in their own way in increasing numbers. 隨著越來越多的中國人開始變得更加富裕，及 出境旅行的限制越來越少，越來越多的中國人 開始以自己的方式旅遊及消費。 7% growth in the first six months of 2012 – it’s lowest since 2009. Naturally, this prompted an analysis of the nature of Macau’s dominant feeder market, mainland China, and the potential for the SAR to become a little more like the mass market model favored in Las Vegas. “Not because those high- rollers are going away,” IAG wrote at the time, “but because there are so many more Chinese who live and work in the real world, and as they become more affluent, and outbound travel becomes steadily less restrictive, they’re visiting and spending in their own way in increasing numbers. “Macau’s casinos, in turn, are getting better at identifying these people and their preferences, to better provide their immense numbers with a bang for the buck that makes them want to come back and spend more.” Galaxy Entertainment Group Chairman Lui Che Woo said at the time that this “mass market is now the market’s growth engine.” So what was behind the 2012 slowdown in VIP revenues? Analysts outlined several reasons, most of them related to the economic and political 10 YEARS AGO