Inside Asian Gaming

IAG JUL 2022年7月 亞博匯 75 數碼聚焦 platforms become most popular and acquire most users, which is critical for long-term sustainability and survival among the thousands of metaverses that are under development. The potential use cases of the metaverse for IR operators appear compelling: as destination marketing tools to showcase resort features and facilities in the virtual space and as online-to-offline loyalty engagement mechanisms, especially at a time when in- person visitations continue to be affected by cross-border travel conditions. Moreover, these non-gaming metaverse platforms may present an outlet for Macau gaming concessionaires to evidence their development of more diversified, tourism-orientated activities that promote Macau as a visitor destination, which are likely to form a central pillar of concessionaires’ submissions in the upcoming Macau gaming license tender process. 元宇宙平台最受歡迎並獲得最多用戶關 注，對於數以千計正在發展的元宇宙平 台而言，這是其長期可持續發展和生存 的至關要素。 對IR營運商而言，元宇宙的潛在用 途無疑是吸引的，特別是在虛擬空間中 展示度假村特色和設施的目的地營銷工 具，以及作為線上線下的忠誠度參與機 制，尤其是目前實際出訪持續受跨境旅 遊限制的影響。此外，這些非博彩元宇 宙平台能為澳門博企提供條件，證明其 能夠發展更多元化、以旅遊為導向的活 動，將澳門推廣為旅遊目的地。這可能 是在即將進行的澳門賭牌競投中，博企 提交的標書中的重要一環。