Inside Asian Gaming

IAG JUL 2022年7月 亞博匯 74 use cases to the IR industry for customer engagement. Leading the way, Asia Pioneer Entertainment has created its first NFT artwork collection, Asia Tiger NFTs, a series of dynamic hand-drawn Chinese ink art pieces that were produced in collaboration with the Portuguese artist Pedro Lourenço, and digitalized on the Ethereum blockchain. One of the rewards for collectors of Asia Tigers Club NFTs will be priority access to APE’s own metaverse platform, “Resortverse”. There, collectors will be able to play games created within the Resortsverse platform and receive exclusive offers and early bird invitations to APE’s events and webinars. The NFT collection underlines the potential use of NFTs or digital collectibles as a new mechanism to acquire and reward new customers, especially among the younger digital-native generation. RELEVANT METAVERSE FOR THE TARGET AUDIENCE With regulation and policy factors causing jurisdictional differences in the development of metaverse platforms, digital collectibles and NFTs, it is crucial for operators to establish their presence in the metaverse ecosystems which their target market can access and interact with. Ease of use and user experience will ultimately determine which metaverse ALL-IN DIGITAL