Inside Asian Gaming

IAG JUL 2022年7月 亞博匯 68 they visit the physical resort. Systems convergence between individuals’ metaverse profiles and on-property memberships will be fundamental to maximize the potential for loyalty analysis and engagement. A critical aspect of the integration is KYC, to allow for accurate identity authentication of the digital profile with the customer's in-person account. AXES, the global cloud information management platform for the gaming industry, is centering on digital ID customization solutions. These use digital identity validation technology to confirm that the digital identity of online users matches the real-world identity of customers and to eliminate fraudulent bad actors, thereby allowing clients to have amore secure and authenticated convergence between digital and on-property customer profiles and subsequent engagement. NFTS AND DIGITAL COLLECTIBLES AS ENGAGEMENT TOOLS Whilemanyof themetaverses are still in the production environment or Beta testing, NFTs or digital collectibles have become mainstream features of consumer brands’ digital marketing strategies over the past year. Fundamentally, two types of NFTs or digital collectibles have emerged. The first type has dominated the media headlines, with inherently high values due to the perceived scarcity and demand for the attaching assets, which usually consist of a digital artwork jpeg or gif. Such NFTs have sold for the equivalent of millions of dollars in cryptocurrencies at auctions and on the main NFT marketplaces. The second type are known as digital collectibles and are sold, or given away, by brands or organizations as marketing tools for user engagement at minimal prices, sometimes paid for in fiat currency. Once again, regulation and policy factors have heavily influenced the development of NFTs and digital collectibles with notable regional divergence in the Asia market. In China, the People’s Bank of China has restated the prohibition on cryptocurrencies and all associated activities, resulting in payment and valuation of digital collectibles solely in fiat RMB currency. As a consequence, ALL-IN DIGITAL