Inside Asian Gaming

IAG JUL 2022年7月 亞博匯 62 ALL-IN DIGITAL M e t a v e r s e platforms allow brands and organizations to create a virtual representation of their stores, destinations and facilities, and to interact with customers and users within that space. Companies including Adidas, Gucci, Samsung, Atari, HSBC and South China Morning Post have already acquired virtual land plots and are constructing their presence within the platforms. For the IR industry, the concept is especially appealing as a destination marketing tool to showcase the resorts’ unique features, design and facilities both to individual consumers and travel agents, for pre-trip marketing, engagement and sales. One company to realize the potential is Asia Pioneer EntertainmentHoldingsLimited, which has developed a virtual model of Macau in The Sandbox metaverse. APE’s “Mini-Macau” presents a digital representation of the main historic sites and tourist attractions in the city, including the Ruins of St Paul, A-Ma Temple, Senado Square and Macau Tower, to