Inside Asian Gaming

IAG JUL 2022年7月 亞博匯 42 Chill House, one of several cultural-tourism stations operated by Da Heng Qin Group. 星 樂 度 橫 琴 碼 頭 驛 站 「萃嵐」為大橫琴集團在橫 琴打造的諸多文旅驛站之 一。 COVER STORY Tourism Development, operator of Sumlodol, has been commissioned by the Hengqin government to operate Hengqin’s public resources with a focus on cultural-tourism, using Sumlodol’s IP as a carrier to build a series of cultural- tourism stations and to operate public space in the way of cultural tourism. Chen Bo, brand director of Da Heng Qin Pan-Tourism Development, explained the company’s thinking on this operation of cultural tourism. “With the public projects we are working on, on the one hand, we hope to bring new sensations and enjoyment to tourists, and on the other hand, we hope that through the operation of these small but sophisticated projects, we can create a liveable and pleasant living space for local residents,” Chen said. “Any tourism project is important not only for tourists but also for the well-being of the local people. We want to create a public space that is shared by both hosts and visitors. Only when we have the recognition of the local people can tourists experience real local culture and customs when they come. “In the wake of the pandemic, there are many ways for travel products to respond. With the rise of suburban tourism and camping after the pandemic, many of our stations are fully booked. Tourists go to large- scale tourism projects two or three times a year, but our two- day micro-vacation has been more suitable for them during the pandemic. “So the vitality of tourism products is very strong. The whole Hengqin cultural tourism industry already has a strong foundation and will definitely get better and better.” According to statistics released by the Hengqin Social Affairs Bureau, the total