Inside Asian Gaming

IAG JUN 2022年6月 亞博匯 65 數碼聚焦 Essentially, the metaverse presents a virtual platform for the next iteration of social interactions via online channels. In practice, these metaverse environments project a digital representation of real-world examples – cityscapes, shopping districts, entertainment parks, campuses, CBDs and so on – where users can participate in fully immersive, virtual experiences that go beyond merely 2D images on a digital or mobile screen. Crucially, the metaverse enables social interactions between users in the virtual space, which allows for a more realistic simulation of real- world social engagements. Consequently, for all industries which involve social interactions, especially in the leisure and entertainment sectors, the metaverse offers a significant tool to supplement and reinforce in-person interactions with customers, especially among younger, tech-savvy consumers. NEXT-GENERATION SOCIAL ENGAGEMENT 下一代社交方式 從本質上講,元宇宙為通過線上渠 道為下一代社交方式的迭代提供了虛擬 平台。實踐中,元宇宙環境無疑是真實 世界在虛擬空間的數字投射,例如城市 景觀、購物區、校園、中央商務區等, 用戶可以在其中感受完全沉浸式的虛擬 體驗,而不再僅限於手機屏幕上的2D圖 像。 更為重要的是,元宇宙能夠在虛 擬空間中實現用戶之間的社交互動,從 而更為真實地模擬現實世界的社交。因 此,對於所有涉及社交互動的行業,尤 其是休閒娛樂行業,元宇宙提供了一個 重要的、用以補充和加強客戶面對面互 動的重要工具,特別是針對精通科技的 年輕一代的消費者而言。

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