Inside Asian Gaming

IAG JUN 2022年6月 亞博匯 62 ALL-IN DIGITAL T he Metaverse, NFTs and digital collectibles have catapulted to prominence in the mainstream market over the past 12 months. The metaverse industry represents a US$800 billion market opportunity, according to a Bloomberg Intelligence report of December 2021, which has prompted brands and businesses across the spectrum to explore participation and formulate their own metaverse strategies. For the IR industry, the metaverse may provide the optimal solution for in-market engagement and marketing to next-generation customers, as well as a potential avenue to satisfy non-gaming and tourism- focused requirements that are likely to feature in the upcoming gaming license renewal tender for Macau’s gaming concessionaires. In this article, we examine the latest developments in the metaverse ecosystems in Asia and potential use case scenarios for the IR sector. 過 去一年間，元宇 宙、「非同質化代 幣」NFT及數字藏 品在主流市場中迅 速崛起。據彭博 行業研究於2021年12月的一份報告，元 宇宙行業代表著約8000億美元的市場規 模，這促使著各個領域的品牌和企業紛 紛探索參與並制定各自的元宇宙戰略。 對於綜合度假村（IR）行業而言， 元宇宙可能為下一代客戶提供市場參與 及營銷的最佳解決方案，也是滿足非博 彩化及以旅遊業為重點等要求的潛在實 現途徑，而這些潛在的要求或許未來會 出現在賭牌重新招標的文件要求之中。 本文將著重研究亞洲元宇宙體系的最新 發展及IR行業的潛在使用場景。