Inside Asian Gaming

IAG MAR 2022年3月 亞博匯 88 A lthough the global COVID-19 pandemic has greatly impacted the gaming industry, many companies are still striving to actively transform their businesses in the hope of breaking out of the current situation. Last year, Taiwan-based Jumbo Technology partnered with US-based Gaming Arts to debut Jumbo’s ARK-65 six- seater multiplayer fishing game at G2E in Las Vegas. Thismarks a significant milestone for Jumbo in introducing its products to the North American market. The new game attracted plenty of interest and resulted in a number of inquiries. This February, coinciding with Chinese New Year, the “Ocean Phoenix” fishing game was officially launched in the US thanks to the joint efforts of Jumbo and Gaming Arts. Together, the two companies have written a new page in history for the marketing of fishing games in North America with a GLI- certified electronic fishing machine appearing in a major US casino for the first time. To increase the exposure of fishing games in the North American market, Jumbo and Gaming Arts partnered with a casino in California to plan a series of themed events. Apart from the ribbon-cutting ceremony held on its first day TECH TALK