Inside Asian Gaming

IAG MAR 2022年3月 亞博匯 53 taken together, lead to deeper engagement with the patrons. Integrated resorts may have an advantage in terms of their recreational options; when everything is taken into consideration, customer service still plays a pivotal role in attracting loyal customers and repeated patronage. After the three-year transition period, those casinos owned by independent investors would be either closed or sold for a dime on the dollar. The six prospective concessionaires permitted to operate casinos in Macau would be on a bargain shopping spree. Like the board game Monopoly, a possible scenario for the six operators-designate would be to accumulate the satellite properties preferably in the vicinity of their other casinos, ultimately consolidating the property holdings to collect the “economic rents”. Satellite casino owners may also seek ways to inject their properties into the concessionaires and become minority shareholders, possibly acting as executives charged with supervising the concerned casino properties. On the other hand, a local satellite casino group has expressed its interest in bidding for one of the six forthcoming concessions, and more are anticipated from the satellite community. After all, Macau’s proximity to mainland China makes its gaming concessions a golden lottery ticket for any operators to hit the mega jackpot, not to mention satellite casinos’ bid for survival and revival. 專欄 衛星娛樂場的潛在可行之道 衛星娛樂場被大部分博彩營運商 擁有及開發的綜合度假村邊緣化，這種 趨勢一直存在。雖然面對大量挑戰，但 這些小型娛樂場亦擁有高度的營運柔韌 度及反應力。有鑑於現時新冠肺炎大流 行，大部分娛樂場都在這個充滿挑戰的 環境中飽受缺乏生意之苦。但根據一些 業內消息人士指出，一間衛星娛樂場物 業在去年下半年卻逆市錄得不錯的盈 利。這個結果很大程度是基於他們對於 高質素服務的專注力度，以及所提供的 各式優惠獎賞，這些舉措加起來加深了 娛樂場與客戶之間的互動。綜合度假村 可能在消遣選項上佔優，但當考慮過所 有因素後，客戶服務依然在吸引忠誠的 客戶和回頭客上佔有主導。 在3年的過渡期後，那些由獨立投資 者擁有的娛樂場將面臨關門大吉或者低價 出售的命運。獲准在澳門經營娛樂場的6 間潛在承批公司將能夠在大減價中撿個 便宜。正如經典桌上遊戲大富翁一樣，六 間獲選的營運商可能出現的一種情況，就 是要出手囊括衛星娛樂場物業，最好是 那些在他們娛樂場附近的衛星物業，並在 最後整合自己所持有的物業，以收取「經 濟租金」。衛星娛樂場的擁有人亦可能會 尋求辦法，把他們的物業注入承批公司之 中，並且成為小股東，然後可能出任負責 監管那些賭場物業的高層。另一方面，一 個本地衛星娛樂場集團亦已表示，有興趣 競投未來6個承批權的其中一個，而且可 以期待有更多競爭者來自一眾衛星娛樂場 之中。得益於澳門與中國大陸的距離， 博彩專營權為所有營運商都彷如一張抽中 超級大獎的黃金彩票，更不用說這一投下 去，押下的更是衛星娛樂場的生存與復 興。