Inside Asian Gaming

IAG FEB 2022年2月 亞博匯 119 十年之前 I t’s a little over 10 years now since Marina Bay Sands (MBS) first established itself as market share leader in Singapore’s two- horse casino race. Inside Asian Gaming ’s cover story back in February 2012 explored the early stages of this dynamic, with MBS having stolen the lead from Genting Singapore’s Resorts World Sentosa (RWS) a little over 12 months after the two IRs first opened their doors in 2010. Thanks to its years of experience serving local customers at its Malaysian integrated resort at Genting Highlands (now Resorts World Genting), RWS had jumped out to a strong start in Singapore with its 2010 GGR totaling SG$3.39 billion – well ahead of the SG$1.81 billion recorded by its cross-town rival. But the pendulum began to swing the following year with MBS overtaking RWS in the mass market segment (SG$1.95 billion to SG$1.77 billion), then surpassing 50% of total market share in 2012 with GGR of SG$3.67 billion to RWS’s SG$3.61 billion. The discussion at that time was whether RWS could claw 自 濱海灣金沙 (MBS) 首 次在新加坡博彩的雙 雄競賽中確定自己的 市場領導地位以來， 已經過去了十多年。 2012年2月，《亞博匯》的封面故事就 報道了這一動態的早期階段，在濱海灣 金沙及雲頂新加坡旗下的聖淘沙名勝世 界雙雙於2010年開業後約一年，前者便 從後者手中奪下第一的位置。得益於位 於馬來西亞雲頂高原的綜合度假村多年 服務當地客戶的經驗，聖淘沙名勝世界 在新加坡取得了良好的開局，其2010年 的博彩總收入為33.9億新元，遠遠超過 同城競爭對手濱海灣金沙的18.1億新元。 但第二年，隨著濱海灣金沙在中 場市場上的收入超過聖淘沙名勝世界 （19.5億新元比17.7億新元），市場主導 者的地位開始搖擺。前者隨後在2012年 以36.7億新元的博彩總收入取得超過總 市場份額的五成。 彼時的報道探討的還是聖淘沙名勝 its way back, with financial group CIMB writing in a note, “We believe RWS has yet to reach its full potential, with sufficient accommodation, more complete product offerings and a boost from the company’s marketing efforts. “It is arguably difficult to quantify the boost to gaming demand and earnings from these new non-gaming amenities. But even more comprehensive integrated resort offerings shouldhelpdraw inmore visitors, which in turn could translate into higher casino patronage and gaming revenue.” 世界是否能夠扳回一城。金融機構CIMB 在一份報告中寫道：「我們認為聖淘沙 名勝世界即將充分發揮潛力，包括充足 的住宿、更為完整的產品供應以及公司 營銷的努力。」 「目前很難量化這些新的非博彩設 施對博彩需求及收入的推動作用。但更 為全面的綜合度假村產品應該有助於吸 引更多遊客，這反過來又可以轉化為更 高的賭場光顧率及博彩收入。」 雖然聖淘沙名勝世界的主題公園在