Inside Asian Gaming

IAG FEB 2022年2月 亞博匯 108 and are planning to release a tournament version of Cash Cove where the player can be in tournament mode and get the joy of playing the cash game while experiencing the game in a general tournament environment. That will also help our customers run promotions for players at various tiers and attract business on slower days. Cash Cove in places such as Singapore, Malaysia and the Philippines has a strong player following so we think the tournament version will enhance the player experience. BB: Of course, you are based in Macau, which has made travel particularly difficult these past two years. How have you overcome that? MC: Like everyone else, where we’ve been able to have our sales people in country we’ve just gone and knocked on the doors when we’ve been allowed to go and see our customers. That’s been great and my Macau customers are probably growing tired of me visiting because I haven’t been able to get out and visit anywhere else. In the Philippines we’ve done that and in Singapore too, but other than that it’s been the traditional online communication – the Zoom or Teams meeting. One thing we’ve focused on is having our product management team fully engaged with the sales team with regards to customer engagement and presentations such that we have quality content and information but also a lot of visual and video of our games and products, plus our reasoning for banking strategies, positioning and denomination set-ups. This content has been strongly TECH TALK