Inside Asian Gaming

IAG JAN 2022年1月 亞博匯 82 COLUMNISTS in volumes – particularly at a new property. FREE-PLAY ADDLES TURNOVER There are many competing theories about the impact of free-play. After reviewing multiple properties’ marketing programs, a clear theme has emerged:issuingfree-playabove 33% of a player’s base spend per day delivers diminishing returns. Issuing free-play above this 33% mark actually reduces individual buy-in and addles turnover, thus distorting both hold and win-rates. Of course, this concept is not universally true for all patrons but 33% is a good starting place in the absence of player level elasticity segmentation. MINIMUMS AND AVERAGE BET SKEW We have found that average bet as a percent of bankroll has a dramatic impact on hold percentages. As the average bet as a percent of bankroll increases, so does the hold percent minimums/denom but, in concert, the number of hands decreases. This implies that operators should take care in setting table minimums and denom mixes. 費33%以上的免費投注額，就會導致收 入下降。33%這個免費投注額分水嶺事 實上減低了玩家個人兌換籌碼的數量， 以及打亂轉碼數，因此亦會扭曲賭枱贏 率以及贏率。當然這並非能夠放到每個 客人身上，但33%這個分水嶺是在欠 缺玩家層面彈性分類之下很好的一個起 點。 最低投注額與平均投注額 我們發現以賭本的一個百分比作為 平均投注額，對於到賭枱贏率百分比有 著很大的影響。當以賭本的一個百分比 訂定的平均投注額增加，賭枱贏率百分 比亦同時上升，可是下注的次數就會下 跌。這亦暗示營運商們應該小心設定最 低投注額/ 投注幣值混合比例。 The typical player loses much more than the win rate suggests is likely, which is thenbalancedbyahandful ofpatronswho win substantially more than expected. 典型玩家所輸掉的金額遠較贏率所指的多， 因為有少數玩家所贏取的遠較贏率所指的 多， 從而達致這贏率平衡。