Inside Asian Gaming

IAG DEC 2021年12月 亞博匯 124 10 YEARS AGO What may not have been so predictable at that time was the transformationofMacau’sgamingmix: despite seeing mass market table gaming revenue grow by around 450% year-on-year, it still only comprised 14.4% of GEG’s table revenue as of October 2011. Fast forward a decade and mass tables comprised 65% of GEG's table game revenue in 3Q21, up from 53% pre- COVID in 4Q19. Of course, while some things change, others stay the same, with GEG’s then Group President and COO Michael Mecca telling IAG back in 2011, “We have invested a great deal to expand our non-gaming offerings to help further the government’s goal to diversify Macau’s leisure and entertainment offerings and position Macau as a world-class tourism and leisure center. And we will continue to do so.” 家樂的客容量,銀娛的排名立刻攀升至第二位,僅次於澳 博。 澳門銀河的成功是路氹其後成為澳門博彩中心的初露 跡象。銀河娛樂及澳門威尼斯人、澳門巴黎人及澳門倫敦 人的營運商金沙中國此後亦成為當地博彩業的兩股主導力 量。 當時無法預測的可能是澳門博彩業的轉變:儘管中場 賭枱收入按年增長約450%,但截至2011年10月,仍僅佔 銀娛總收入的 14.4%。十年之後,中場賭枱收入佔到銀娛 賭枱收入的約65%,較2019年第四季度的53%有所上升。 當然,雖然有些事情改變了,但也有些事仍保持不 變。譬如銀娛時任集團總裁兼首席營運官Michael Mecca 當年就向《亞博匯》表示:「我們已經投入大量資金來擴 大我們的非博彩產品,以幫助政府進一步實現澳門休閒娛 樂產品多元化的目標,將澳門定位為世界級旅遊休閒中 心。我們將繼續前行。」

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