Inside Asian Gaming

IAG DEC 2021年12月 亞博匯 105 數碼聚焦 The dynamic between digital and physical versions of the same product, authenticated through the use of NFTs, is also an area of great potential. Brands may choose to restrict sales of a special physical product to customers who already hold the NFT digital version of the same product, or to unlock a special in-person experience only to members who hold the corresponding digital NFT. Brands themselves are working to create virtual stores in metaverse platforms, as mentioned above, where digital merchandise can be bought and worn in the digital environment. There remain some uncertainties and legal issues to navigate surrounding the scope of rights granted with NFTs: whether NFT “ownership” relates merely to the NFT token and the rights to use the underlying 通過使用NFTs進行身份驗證，同一產品的數字版本和實體 版本之間的動態變化，也代表著巨大潛力。品牌方可以選擇將實 體產品的特別版銷售對象，限制於擁有同一產品的NFT數字版本 的客戶，或者向持有相應NFT 數字版本的客戶提供獨一無二的個 人體驗。如上所述，品牌方正努力在元宇宙的平台上創建虛擬商 店，客戶可以在該數字環境中購買和使用數字商品。 圍繞NFTs授予的權利範圍，仍然存在一些不確定性和法律 問題：NFT「擁有權」是否僅指NFT代幣和使用相關數字資產的 權利，還是擁有權擴展到附屬於NFT的數字資產本身。迄今為 止，在大多數情況下，企業根據提供NFT的平台或市場的規則， 釐定與NFTs相關的條件和權利。客戶必須擁有一個數字錢包來 存儲NFTs，但對初接觸NFT世界的會員，品牌方也會協助有關客 戶建立數字錢包，作為會員體驗的一部分。然後，這些品牌方的 NFTs可以作為未來活動和推廣中採用的會員卡或忠誠卡——會 員身份的真實性可在區塊鏈上驗證。NFT擁有者的額外品牌權益 也可在稍後階段不斷更新或添加，例如，授予其拜訪或使用品牌 新設施、餐廳或酒店的特殊權利。 digital asset, or if these extend to ownership of the rights attaching to the digital asset itself. Inmost cases to date, companies have determined the conditions and rights associated with the NFTs in accordance with the rules of the platformor marketplace on which the NFT is offered. Customers must possess a digital wallet to store the NFTs, but brands are also assisting customers to establish digital wallets as part of the membership experience for those new to the NFT collecting world. These branded NFTs can then serve as a membership or loyalty card for future events and promotions – with authenticity verified on the blockchain. Additional brand benefits for NFT holders can also be continually updated or added at a later stage in order to grant, for instance, special access or use of new brand facilities, restaurants or hotels.