Inside Asian Gaming

IAG DEC 2021年12月 亞博匯 104 ALL-IN DIGITAL benefits in the digital asset, such as access to previews, special edition products and brand experiences, the ownership of which is recorded and verified using the blockchain ledger. By only offering NFTs to VIP loyalty program members, brands can reward membership and incentivize others to join. Cultivating membership in loyalty programs has become increasingly important given that access to third party data has become ever- more limited due to data privacy regulation and practices. Encouraging customers to interact more with the loyalty program in the digital environment increases the data the brand has at its disposal to personalize services and offers for an improved customer experience and outcome. Cultivating membership in loyalty programs has become increasingly important given that access to third party data has become evermore limited. 培養忠誠度計劃的會員資格變得越來 越重要，因為存取第三方數據變得越 來越困難。