Inside Asian Gaming

IAG OCT 2021年10月 亞博匯 36 We innovate all the time! Just within this year, we developed and introduced the PowerNudge and PowerWays features that are particularly focused on player engagement with the games. These unique offerings are only available to Pragmatic Play and are proven to support player retention for a long- term play experience. For acquiring and retaining player loyalty, the Pragmatic Play Enhance range of products have shown the biggest impact. From our iGaming casino partners’ feedback, they experienced player retention success due to the way the metagame is set up. A key innovation was the introduction of the metamorphic and persistence mechanics across Asia to improve player entertainment and excitement – we call these our Waterfall games. Our popular link, Ying Cai Shen, is a testament to its popularity. IGT has been actively working on new innovations to deliver fresh, engaging content to players, and we are building a series of game brands and mechanics across the region. We’re introducing the cash on reels concept for the Asian market; we really like that for the Asia-Pacific market. We really like to identify the “what you see is what you get” methodology and the repeat win off the back of that. The other thing for us is a technology and hardware play. We’re creating a more flexible platform called the Argos platform which enables us to build games for Asia and globalise them more quickly or vice versa. What you see with that is an increased amount of content, increased amount of flexibility across cabinets and you’ll also see the SG hardware portfolio coming into the Asia-Pacific region with cabinets like Kascada Portrait, which is launching later this year. COVER STORY What are some new innovations you’ve introduced to enhance player stickiness/loyalty to your slot games? 為了提升玩家對於角子機 遊戲的粘性，你們推出了 哪些新的創新? 我們為亞洲市場引入了「cash on reels」的 概念。我們非常喜歡「所見即所得」的方法 論，以及在那基礎上不斷地贏。另一個就是技 術及硬件。我們正在打造一個更為靈活的平台 Argos平台，能夠讓我們為亞洲市場打造的遊 戲更快地推到全球，反之亦然。你會看到更多的內容、更多的靈 活性，以及更多的SG硬件產品組合進入亞太地區，包括將於今 年晚些時候推出的Kascada Portrait機櫃。 一個重大的創新是在整個亞洲引入了變形和持 久性機制，以提高玩家的娛樂性和興奮度—— 我們稱之為「瀑布」玩法。我們廣受歡迎的連 線遊戲「迎財神」就證明了這一玩法的受歡迎 程度。 IGT一直積極致力於創新，為玩家提供新鮮、有吸引力的內 容，我們正在這個地區打造一系列遊戲品牌和機制。 我們一直在創新！就在今年，我們開發並推出 了PowerNudge 和 PowerWays 功能，這些功 能特別注重玩家與遊戲的互動。這些獨特的產 品僅適用於Pragmatic Play，並且已被證明可 以支持玩家獲得長期的遊戲體驗。 在獲得和保持玩家粘性方面，Pragmatic Play Enhance系列 產品已經顯示出很大的影響。從我們的iGaming娛樂場合作夥伴 的反饋來看，他們因為元遊戲的設置方式而成功地留住了玩家。