Inside Asian Gaming

IAG OCT 2021年10月 亞博匯 34 There are noticeable differences between local players and non-local players. For instance, the average time on device and the average bet differs not only when comparing Asia to other regions, but also within different countries in Asia. Another key difference is that games with “Ways” are more popular than with “Lines”. Lastly, there is increased acceptance of higher volatility games fromlocal players comparedwith that of global players. However, in some markets in Asia, players prefer an entertainment-driven experience – particularly in the Philippines. Therefore, the average time on device and the average bet differs within different regions within Asia. I think because the market is so diverse with well-established markets and more recent markets, you see a dichotomy across Asia and that’s why you see a diverse portfolio from us in the way we approach the market. I recall a statistic from Macau a few years ago that 30% of the people coming through each day were first time players. All the player categories are there to see in Asia-Pacific. Yes, the differences are quite clear. We work with a per market localization system that takes into consideration all aspects of the experience desired by the players there. Different local cultures to some extent will influence player appetites to risk, themes, mathematics and many design factors. So, when it comes to iGaming, Pragmatic Play has developed a wide-ranging portfolio to ensure that casino operators have many options to select from within our offerings. Whilst there are overlaps in the kind of features and games that are preferred, there are many threads we have established in being able to localize and customize the best product for local players – from design and graphics to the types of features that are pushed to tuning the volatility of games and taking into consideration the interaction between gameplay and bet sizing of the market. We work very closely with operators to allow many layers of localization and customization where required. COVER STORY You are a global brand for slot games – are there significant differences between players globally and regionally? “There is increased acceptance of higher volatility games from local players compared with that of global players.” – Charles Seo 「與全球玩家相比，本地玩家更易接受波動 性較高的遊戲。」 – Charles Seo