Inside Asian Gaming

IAG OCT 2021年10月 亞博匯 33 What are the key adjustments to game themes, imagery and mechanics that developers need to make to have any real opportunity to resonate with the Asian market? 封面故事 開發商需要對遊戲主題、圖像和機制進行哪些關鍵調整，才能真正 有機會獲得亞洲市場的肯定？ What you see from us is a combination. You see us customising games for the market then also bringing new games and themes to the market that might cultivate that segment. So it is definitely a combination and that comes down to portfolio management and finding that right balance between understanding the market and building for the market versus finding those new trends. 我們採取的是組合戰略。你可以看到我們為 市場量身定做遊戲，然後將新遊戲及主體帶 入市場中進一步培養該細分市場。所以絕對 是組合拳，歸結為投資組合管理，以及在理 解市場和為市場構建與尋找新趨勢之間找到 那個平衡點。 We have to be culturally sensitive with the themes we use across Asia. Having a dedicated studio in China and a local product team enables us to filter out themes and imagery that may come across as offensive or non-relevant. We also actively research player trends so that we can be agile and tailor our games to what local players are enjoying rather than just using what is popular internationally. 我們必須對我們在亞洲所採用的主題具有文 化敏感性。我們在中國擁有一個專門的工作 室和一個本地化產品團隊，幫我們過濾掉可 能讓人覺得冒犯或是不相關的主題和圖像。 我們還積極研究玩家的趨勢，以便靈活地根 據本地玩家的喜好打造我們的遊戲，而非僅 僅使用國際流行的內容。 We have found that Asian players are more focused on the clarity of the game, rather than just relying on attractive graphic or design and animation. It’s about ensuring that the games are adjusted to be easy to understand, play fast and focus on how the wins are delivered. This is done in order to gain trust in the slot game from the players because a convoluted game with complex graphics and intertwined features can make the player sometimes feel uneasy. Speed is king in Asia, and we tune all games to play to the highest possible speed optimization. This also ensures that in certain locations wheremarkets are still running on slower internet connection speeds, their experience with our slot games are not compromised. 我們發現亞洲玩家更注重遊戲的清晰度，而非 僅僅依賴有吸引力的圖形或設計和動畫。這是 為了確保將遊戲調整為易於理解、快速進行並 專注於快速定勝負。這樣可以令玩家對角子機 遊戲建立信任，因為帶有複雜圖形和功能的遊 戲有時會讓玩家感到不安。 速度在亞洲仍是王道，我們調整所有遊戲以達到盡可能高 的速度優化。這同時也確保了某些市場即使仍以較慢的互聯網連 接速度運行，當地用戶使用我們的角子機遊戲的體驗不會受到影 響。