Inside Asian Gaming

IAG OCT 2021年10月 亞博匯 28 COVER STORY Do players in Asia prefer evergreen features like jackpots or are they looking for new innovations such as bonus or feature buy options? Nearly every player is driven by jackpots, but we are seeing that players are looking for new innovative games and features, and that’s where we are delivering. We are particularly excited about “Fire Dragon”. “Fire Dragon” has a fantastic feature to introduce more players to slot machines by giving them faster gratification than they get on table games. Players can buy Instant Free Games by increasing their bet with the Dragon’s Touch – taking them straight to the feature. A lot of players in the Asian market do prefer evergreen features, but as I said before the market is starting to mature and tastes are evolving. Whilst we do offer the usual evergreen features, we try to add something innovative to all of our games. We have noticed increasing popularity of the buy free spins and ante bet features with some categories of players and we are now also focusing on “social” style metagame features, such as slot tournaments, bonus missions and random prize drops which again serve to increase engagement by creating a new playing style that appeals to both the traditional slot game player and the metagame enhanced gamification seeking players. They absolutely like new innovations and what you’ve seen from us is taking some of those classic games like Duo Fu Duo Cai and putting them into VIP versions. There are also jackpot features where we’ve taken them and put upgrades or boosts there, so it’s a new experience layered on top. “Nearlyeveryplayer isdriven by jackpots, butwe are seeing that players are looking for new innovative games and features.” – Charles Seo, IGT 「幾乎每個玩家都受到彩池的驅 使，但我們也注意到他們正在尋找 有創新和有特點的遊戲。」 – Charles Seo, IGT 亞洲玩家是更喜歡彩池這種常青功 能，還是他們會追求獎勵或購買功能 等創新選項？ 他們非常喜歡新的創新，所以你會看到我們把 「多福多財」這樣的經典遊戲拿來製作貴賓版 本。我們還在遊戲中引入了彩池，並對其添加 了升級功能，為玩家帶來全新的體驗。 幾乎每個玩家都受到彩池的驅使，但我們也 注意到他們正在尋找有創新和有特點的遊 戲，這也正是我們提供的。我們尤其對「Fire Dragon」感到滿意。「Fire Dragon」有一 個很棒的功能，通過給予玩家相較賭桌遊 戲更快的滿足感，將更多玩家引向角子機。玩家可以通過使用 「Dragon's Touch」增加賭注來購買即時免費遊戲——可令他們 直接使用該功能。 亞洲市場的很多玩家確實更喜歡常青功能，但 正如我之前所說，市場開始成熟，玩家的喜好 也在不斷變化。雖然我們確實提供了傳統的常 青功能，但我們試圖在所有的遊戲中添加一些 創新的元素。我們注意到某些類別的玩家越來 越熱衷購買免費旋轉及下注功能，我們現時也專注「社交」風格 的元遊戲功能，譬如角子機比賽、獎勵任務和隨機獎品掉落，通 過創造一種新的遊戲風格，吸引傳統角子機玩家和尋求元遊戲化 的玩家，提升用戶粘性。