Inside Asian Gaming

IAG OCT 2021年10月 亞博匯 26 Asia is a very diverse region with distinct segments and categories ranging from mass market new players through the premiummarket and into that VIP segment, which is a more mature player. In Asia you have all three of those segments and players are very diverse within them. Vietnam is more of a VIP style, repeat player market. The things that resonate within this segment include “choose your volatility” where players are able to control their own destiny, feeling like they are picking a feature or an element of luck. The other thing that resonates are linked jackpots. If you look at the mass market, linked jackpots are great because they provide a big carrot when you walk into a venue – a big prize with a lot of machines contributing to it. Then as you get into the premium and VIP segments, even standalone progressives work well where players like to contribute to their own jackpot and chase it. Pragmatic Play continues to focus strongly on innovating playmechanics as away to enhance player excitement and engagement in almost all of our new releases. The most successful mechanics that we have introduced in the last year are the large-grid 7x7 pay-anywhere tumbling features. Our hit games like “Gates of Olympus” and “Sweet Bonanza” offer a low volatility base game that can be enjoyed at any pace whilst the frequent triggering of explosive free spin features provide players with the feeling of amazing possibilities, such as bet multipliers to win up to 500x the wager. Essentially, in the iGaming sector, we understand that our players lack the ambience and environment that a land-based casino experience offers, so we seek to design features that generate more immersive gameplay that provides a sense of excitement build up, using higher frequency actions than a normal slot would. COVER STORY What slot game play features from your offerings are most popular with players? Players love our waterfall games – where one spin can affect the next – as they offer the player something to collect or progress towards. Of course, we know most games in the region are more successful if they are linked, so that is a major focus for us.