Inside Asian Gaming

IAG OCT 2021年10月 亞博匯 25 在整個亞洲市場，象徵財富和繁榮的傳統東方 符號仍是角子機的常青主題。老一代的角子機 玩家仍鐘情於這種熟悉的形象，以「5 Lions Megaways」的守護獅為例，其繼續成為今年 Pragmatic Play在亞洲市場上表現最好的作品 之一。 值得注意的是，亞洲市場不再僅僅關注東方的圖標及主題。 我們還增加了許多有吸引力的現代主題，尤其是抽象的、基於流 行文化的手機遊戲主題，包括糖果、暴食、甜點等手機遊戲的吸 引元素。這一類別中，Pragmatic Play的「Sweet Bonanza」和 「Fruit Party」都在亞洲產生了巨大的影響。 一些細分市場尤其喜歡奇幻或神秘主題，譬如西方的龍、神 秘元素乃至可愛的動物元素。這標誌著亞洲市場的成熟，代表著 一批更為多元的、非傳統的玩家，他們的喜好和品味未必植根於 東方文化。 Across the whole of the Asian market, traditional Oriental symbolisms for wealth and prosperity continue to be evergreen slot themes. The older generation of slot players continue to resonate with this familiar imagery, exemplified by the 5 Lions Megaways’ guardian lions which went on to become one of Pragmatic Play’s best releases in the Asian market this year. A good point to note is that the Asian market is not only about oriental icons and themes. We have also increased traction with many modern themes; especially abstract, pop-culturebasedmobilegaming themes, following the wide appeal of mobile games with candies, gems and sweets. In this category, Pragmatic Play’s “Sweet Bonanza” and “Fruit Party” are making great impact in Asia. Some market segments in particular prefer fantasy themes and heavy thematics like western dragons, mystical elements or even cute “kawaii” animal characters. This signals the maturing of the Asian market, bringing in a wider diversity of players from non-traditional gamblers with varied player appetites and tastes that may not necessarily be rooted in oriental culture. We all know that players across Asia tend to enjoy games with “Asian” themes as there is a sense that they are “luckier”, plus there is a tendency toward higher volatility games. So IGT has tailored its games to ensure they “speak” to players across the region. Our popular link, Ying Cai Shen, is the best example of this. Built in IGT’s Beijing and Australian studios, our newest games build player excitement and anticipation and truly demonstrate our focus on local players. 我們都知道，亞洲玩家更傾向於「亞洲」主題 的遊戲，這會令他們覺得「更幸運」，他們同 時也更喜歡波動性更高的遊戲。IGT特地對相 關遊戲進行了因地制宜的調整，以確保其可以 與當地玩家順暢「對話」。我們頗受歡迎的「 迎財神」連線遊戲就是最佳實例。該款遊戲由位於北京及澳洲的 工作室打造，為玩家創造了興奮及期待，真正體現了我們對於本 地玩家的關注。 封面故事