Inside Asian Gaming

IAG OCT 2021年10月 亞博匯 22 The thing that stands out are the Chinese wealth themes. When you think of Chinese wealth you think of longevity, prosperity, wealth and fortune, and some of the iconography that comes with that are the coins, the red packets, the firecrackers, the turtles. Some of these key elements that resonate through are what you find in SG Games like “88 Fortunes” or “5 Treasures” and more recently Jin Ji Bao Xi. Bats are particularly lucky for players, but the way we’ve incorporated bats into our pots they actually fly off the reels into the pot, and that has an affinity with the players. Reimagining elements and bringing them to players in new ways has been interesting. COVER STORY What themes have you found most popular for Asian players? IGT Scientific Games Nathan Drane Charles Seo Yossi Barzely Pragmatic Play 你發現哪些主題最受亞洲玩家歡迎？ 最突出的是中式財富主題系列。當你想到中式財富元素時，你會想到長壽、繁榮、財富、富有以及與之相關的一些圖 標，譬如錢幣、紅包、鞭炮、烏龜等，因此你會在SG Games的「多福多財」、「5 Treasures」及近期的「金吉報 喜」等遊戲中發現這些關鍵元素。蝙蝠對於玩家而言意味著幸運，但我們在設計這一元素時，是令蝙蝠從捲軸飛到彩 池之中，這就讓玩家產生了親切感。重新塑造元素並將其以全新方式呈現給玩家，這才有趣。 全球產品管理高級副總裁 SVP Global Product Management 亞太區高級產品管理總監 Senior Director Product Management – APAC 首席業務發展官 Chief Business Development Officer