Inside Asian Gaming

IAG SEP 2021年9月 亞博匯 42 COVER STORY According to Professor Noronha, Macau’s concessionaires are uniquely positioned to lead Macau when it comes to CSR initiatives, and while he remains doubtful about suggestions that the government should mandate greater responsibilities in its upcoming tender, he says concessionaires hold the key to the betterment of Macau’s society. “CSR is not about giving out a few gifts and making donations,” he says. “CSR should involve three elements, which are economy, people and environment. But in order for an organization to become socially responsible, it must first establish itself as a sustainable and profitable business. CSR initiatives employed by Macau’s concessionaires regularly include distributing food hampers to those in need. 澳門博企經常採取的CSR行動還包括向有需要人士分發食物。 而根據Noronha教授的觀點，澳門的博企在企業社會責任 方面處於較為獨特地位，可在地區中成為領袖。儘管他不同意 政府應在即將出台的招標書中規定更多的責任，但他認為博企 仍是改善澳門社會的關鍵。 他表示：「企業社會責任並非贈送禮物或捐款。企業社會責 任涉及經濟、人、環境三個要素。但倘若組織要承受社會責任， 其首先應該將自己打造成一個可持續發展及盈利的企業。」 「也就是說，並非所有公司都有能力承擔諸如購買及安裝 節能設備以實現綠色環保的企業社會責任。澳門本地人很自然 地希望博企作為澳門主導產業的從業者，可以承擔更多的企業 社會責任。」 其補充稱，事實上可以通過成立一個獨立的機構、通過相 關財務報告及審計來評估企業社會責任舉措的正當性，以及每 個項目的真正可持續性及影響。 該機構還可以在危機時期為每個博企分配同等的責任，