Inside Asian Gaming

IAG AUG 2021年8月 亞博匯 54 ALL-IN DIGITAL technology and improved streaming quality allow for customized user features, interface languages, table limits and interaction with favorite live dealers. The live streaming solution couldalsopotentially increase gaming capacity, particularly at low limit tables. These digital service delivery options are especially necessary to attract the younger, tech- driven generation who engage almost exclusively in digital forms of entertainment. These Generation Z consumers expect digital content and instant- play options, which on-property live streaming solutions could deliver. Traditionally, operators have been licensed to offer gaming within designated areas, with entry restrictions and robust surveillance infrastructure implemented in order to prevent fraud, money laundering and under-age play. Technology now exists, in the form of online identity verification portals and facial recognition technology, to reliably complete KYC and age verification checks remotely. Many of these online compliance tools are employed by operators in the online gaming industry to meet regulatory requirements, and there would seem scope for adoption by IR operators in order to launch on-property mobile app and streaming channel products. The concern that on-property mobile gaming would somehow cannibalize casinos’ revenue also appears unfounded. Firstly, there is the possibility to segment game distribution, introducing new game concepts that are only available in the online mobile app, and others which are only available at machines on the gaming floor. Theneedforalternativechannelsofcustomerengagement has become clear, along with diversification of business activities into new digital sectors. 隨著商業活動多樣化的觸角已經深入數字化領域，客戶對相關替代渠 道的需求已更為明顯。