Inside Asian Gaming

IAG AUG 2021年8月 亞博匯 53 數碼聚焦 and platform stickiness, at all times and wherever the customer is located. REDEFINING THE IR MODEL The present business environment has been a catalyst for change. In Chinese, the word for “crisis”, ( wēijī ), is formed from the symbols for “precarious” and “pivot”. In every crisis, there is a place for change. Over the past 18 months, consumer behavior has overwhelmingly shifted to digital channels. IRoperatorswere initially caught on the back foot, lacking the capabilities and regulatory framework to transition to an online presence, which businesses in other sectors, notably retail, education, finance and administration, were able to do. Faced with these challenges, a re-evaluation of the IR model was needed in today’s entertainment world which is dominated by on-demand experiences and online availability. Recognizing the problems associated with a siloed “resort-only” product, the solution is to transform the business into an entertainment platform that spans across the value chain, servicing customers at home and in resort destinations for both gaming and non-gaming entertainment demands. For many operators, this signifies an expansion of the business portfolio with new acquisitions and partnerships into online activities, as well as investment in digital capabilities, in order to provide an integrated customer experience across the new entertainment platform. ON-PROPERTY CROSS-OVER TECHNOLOGIES From an operations perspective, digitalization of the existing on-property product and service offering is paramount for a more versatile and agile service delivery that tracks customers’ changing leisure preferences. As a first step, online live streaming of play at physical tables via a resort mobile app offers a convenient choice for customers on property to continue playing wherever they are located – in room, in restaurants or by the pool. Advances in 及加強對數字領域的投資，從而在新的娛樂平台上為客戶提供 綜合娛樂體驗。 酒店與科技 從營運的角度來看，將現有的產品及服務數字化，對於跟 進客戶不斷變化的休閒偏好從而提供更加靈活的服務，是至關 重要的。首先，可以通過度假酒店內的移動應用程序，對實體賭 枱進行在線直播，可為身處酒店內的客戶提供便利的選擇，令 他們無論身處房間內、餐廳裡或泳池邊，都可隨時隨地享受娛 樂。科技進步及直播質量的提高可以允許定制用戶功能、界面 語言、賭桌限制以及與偏好的真人荷官互動。 直播還可增加運力，尤其是對低限額的賭枱而言。這些數 字業務對於吸引幾乎只參與數字娛樂、受科技驅動的年青一代 尤為必要。Z世代的消費尤為喜愛線上內容及實時遊戲，而酒店 直播解決方案可以提供這些服務。 傳統上，營運商被授權在指定區域內提供博彩娛樂服務， 並採取大量入場限制及設置強大的監控系統，以防範欺詐、洗 黑錢和未成年人進行博彩。 隨著目前網絡身份驗證技術及面部識別技術的進步，可 以遠程及可靠地完成KYC（「了解你的客戶」）及年齡驗證。網絡 博彩行業的營運商採用了許多合規的線上工具以符合監管需 要。IR營運商或者亦可考慮採用這些工具，用以推出酒店內的 應用程序及直播渠道。 或許會有人擔心此類移動博彩在某種程度上會蠶食實體 娛樂場的收入，但這種擔憂似乎毫無根據。首先，此舉可對博彩 類別再度做出細分，引入只在移動客戶端提供博彩遊戲的新概