Inside Asian Gaming
IAG JUN 2021年6月 亞博匯 73 行業檔案 pandemic. This has been done to great effect through Aristocrat Assist with its core message of shared resources towards a healthy business recovery. Next, I pay close attention to customers and market trends. Recently, we conducted a Net Promoter Score (NPS) survey that highlighted positive results but which also identified opportunities to enhance the Aristocrat value proposition. We have a plan to this end and will invest in it. BB: Of course, being in Manila you’ve no doubt seen first-hand the impact of COVID-19. What are the main challenges these past 12 months have presented from a professional and a personal standpoint? PW: First and foremost, we have been mindful of the safety andwell-being of our Philippines teammembers and families. We are also thinking of our customers’ health and the broader community, to ensure we are providing support during this challenging time. We recently assisted in providing medical health workers with 5,000 facemasks and face shields, and supplied 然後我就會密切留意著客戶及市場趨勢。我們在最近就進行 了一個關於宣傳的調查(Net Promoter Score),並且得到了很好 的回饋。但該調查亦指出了一些強化推廣盛世・貴族價值的機遇。 我們在這方面已經有一個計劃,並且將會把資源投放在上面。 BB:身處馬尼拉的你,當然會親身體驗到新冠肺炎的衝擊。從專 業及個人的角度而言,在過去十二個月中最大的挑戰是甚麼呢? PW: 首先,我們對於菲律賓團隊成員及其家人的安全及康泰非常 在意。我們亦思考客戶及整個社區的健康,以確保我們在這個充 滿挑戰的時刻繼續提供支援。我們最近就協助向醫療工作人員提 供五千個口罩以及面盾,並且在去年初與新冠肺炎相關的封鎖措 施開始時,向社區提供了超過兩萬份食品。 BB:你對於菲律賓市場在未來十二個月的復甦有甚麼看法? PW: 菲律賓將會跟隨環球的復甦步伐,主要的推動力將會是成功
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