Inside Asian Gaming

IAG APR 2021年4月 亞博匯 66 FEATURES with the online platform has been fantastic. In this virtual world, customers browsed through the latest products, learned about gamemechanics and different bank configurations for optimal performance. In addition, we showcased various signage options that complement the games and provide another point of difference for venue floors. We’re driven by a need to innovate and this is just one of the many ways we’ve adapted to support our customers and provide a unique experience for them. BB: The pandemic will ease in 2021 and eventually come to an end, but do you expect any longer lasting impacts on how Aristocrat works with its customers? Will virtual showcases and other online opportunities play a greater ongoing role than perhaps they would have sans-pandemic? LR: The way we communicate and engage with each other has changed. We’ve had to adapt and innovate and do things differently during COVID, but the one thing that will remain constant is our focus on customer service and partnership. I think we’ll continue to embrace innovative technology solutions, but there will always be a need and want to have face to face interaction with the industry. We love what we do and we’ll innovate together with our customers to ensure that we find a way of working that exceeds their expectations every time. Our focus is partnering with our customers and being able to shift from a transactional experience to more of a solutions partner as we assist them innavigating 2021. 我們的重點就是與客戶合作，從交易體驗 轉變為解決方案合作夥伴，從而協助他們 度過2021年。 式之一，因此，與在線平台的互動非常棒。在這個虛擬世界中，客 戶可以瀏覽最新的產品，了解遊戲性質和不同的獎勵機制以實現 最佳性能。此外，我們展示了各種標牌選項，可以補充遊戲內容， 並為娛樂場內選項提供一個區別點。我們以創新為驅動力，這只 是我們為支持客戶並為他們提供獨特體驗而採用的眾多方式之 一。 BB：新冠疫情將在2021年逐漸緩解並最終結束。您認為Aristo- crat與客戶的合作方式會否因此產生更為持久的影響？虛擬展台 和其他線上的機會會否持續發揮更大的作用？ LR： 我們彼此交流和互動的方式已經改變。新冠疫情期間，我們必 須適應及創新，採取不同的方式做事，但有唯一不變的是我們始 終如一地關注客戶服務及合作夥伴關係。我認為我們將繼續擁抱 創新的技術解決方案，但始終存在與行業面對面互動的需求和願 望。我們熱愛自己的工作，我們希望可以與客戶一起創新，從而確 保我們每次都能找到超出他們預期的工作方式。