Inside Asian Gaming

IAG APR 2021年4月 亞博匯 65 特寫 the region adopt dividers. Some have every second machine off, while others have their machines and banks spread out honoring social distancing. We are certainly assisting and supporting where we can when it comes to maximizing floor layout to optimize casino floor utilization. Every customer is different, and we’re committed to support them on what makes sense for their venue. BB: What markets do you expect to perform best over the coming months, and is that where you will aim your focus? Which markets do you see taking longer to recover from a sales perspective? LR: We’re operating in a challenging and uncertain environment and we need to be able to adapt and react quickly to support our customers. Markets like Vietnam, Cambodia and Singapore seem to be positioned to perform stronger than some other markets in Asia. From a sales perspective, our focus is partnering with our customers and being able to shift from a transactional experience to more of a solutions partner as we assist them in navigating 2021. BB: You recently launched a new virtual showcase concept in response to the lack of trade shows and opportunities to meet with some customers in person during thepandemic. Canyou talkabout the importance of this new concept and how it has been received? LR: It is in our DNA to be innovative in everything we do and tradeshows are no different. In the absence of bringing customers together in person, we still wanted the opportunity to engage virtually. The adoption of virtual technology is now just one of the many ways we can communicate and as result, the engagement 大化場內佈局及優化娛樂場的使用率方面竭盡所能提供幫助及 支援。每個客戶都不盡相同，我們致力於為他們提供適合他們的 服務。 BB：未來數月內，你覺得哪裏的市場會表現最好？這會是你們關 注的重點嗎？從銷售角度來看，您覺得哪裏的市場需要更長的時 間才會恢復？ LR： 我們在充滿挑戰和不確定因素的環境中營運，需要能夠快速 適應並迅速做出反應，從而支持我們的客戶。越南、柬埔寨和新 加坡等市場的表現似乎優於其他亞洲市場。從銷售的角度來看， 我們的重點就是與客戶合作，從交易體驗轉變為解決方案合作夥 伴，從而協助他們度過2021年。 BB：貴司於近期推出了虛擬展覽的概念，用以應對新冠疫情期間 貿易展的缺乏及與客戶會面的機會。您可以談談這個新概念的重 要性及客戶的反應嗎？ LR： 創新存在於我們所做的每一件事情當中，是我們的基因。貿易 展會也是如此。在客戶無法親身前往的情況下，我們仍有機會進 行虛擬互動。現在，虛擬技術的應用只是我們可以交流的眾多方