Inside Asian Gaming

IAG MAR 2021年3月 亞博匯 36 COVER STORY affiliation with quality at The Londoner Hotel and Londoner Court as The Ritz-Carlton or Marriott – both located at rival Galaxy Macau – or its own Four Seasons, located alongside The Venetian Macao and which recently completed an upgrade of its own to become the world’s largest all-suite hotel (with the biggest of its 649 suites measuring a massive 455 square meters)? “Brands like Ritz Carlton and the Marriott rank very highly in Chinese perception of quality because of their global recognition,” Clayton says. “While The Londoner as a brand strategy is a good one, they’ve really got to make sure it is positioned as a premium product and therefore they are going to have to build that brand into China. It doesn’t carry the cachet of some of the other hotel brands that are globally recognized. A suite at The Londoner Hotel. 澳門倫敦人酒店套房。 Ltd的董事總經理Alidad Tash認為，對於中國的消費者而言，倫敦 和巴黎及威尼斯一樣，都是有形的旅遊目的地——而非之前金沙 城中心的那種不合時宜的準波利尼西亞主題。 Tash解釋稱：「（原先）那個對中國人的吸引力遠不如巴黎及 威尼斯。通過改建成，它們將能夠提供歐洲最受歡迎的三處目的 地，這與中國人的典型預期相符合。」 「他們現在可以去威尼斯、巴黎及倫敦，而不是威尼斯、巴黎 和波利尼西亞。」 Tash補充稱，財務數據也指出，更高質量的物業 也意味著更高的房費和更多的收入。 「他們現在每間客房可以多收取120港元（15美元），似乎看 起來是杯水車薪，但是若入住率達到85％，會為酒店帶來每年逾 2.2億港元（2,900萬美元）的額外收入。」他解釋道，「此外還有額外 的餐飲消費及其他部分的收入。這將帶來更多的人流、更多需求、 提升購物中心店舖的租金以及各種在賭場裏產生的消費。因此我 認為四、五年的投資回報是合理的預期。」 Clayton認為，澳門倫敦人最終成功與否，將取決於品牌建 設：金沙是否最終能夠將澳門倫敦人酒店以及倫敦人御園，打造