Inside Asian Gaming

IAG MAR 2021年3月 亞博匯 32 COVER STORY being converted into 600 suites, and Londoner Court, a brand new hotel adding another 370 suites into the mix. “It’s a way of pulling back inventory and bringing higher-end product back into circulation,” explains Niall Murray, Founder and Chairman of IR operations consultancy specialist Murray International Group and former Vice President of Operations Development at The Venetian Macao. “What was the benefit of turning Sands Cotai Central into The Londoner? Well, if you look at Sands Cotai Central, it wasn’t a brand and it wasn’t an attractive brand. It was just a hodge-podge of international hotel chains thrown together. It didn’t have an identifier and it didn’t have anything that really drew in people for any particular reason. “But they believe The Londoner Macao will turn heads for theChineseandgive themauniqueexperience rather than a generic shopping mall experience. “They’ve dropped the lower-end economy brand and turned it into their own high-end brand, and when you look around at the rest of the market and what the others are all doing, this makes the property competitive again.” Alidad Tash, Managing Director of Hong Kong and