Inside Asian Gaming

IAG MAR 2021年3月 亞博匯 29 封面故事 (gross gaming revenue) and slot machine revenue in FY2019, it came in a distant 14th in the VIP segment – leaving it in seventh place overall for total GGR and last among those on the Cotai Strip. Ultimately however, this US$2 billion transformation into The Londoner Macao is really predicated on hotel rooms. When first conceived back in the late 2000s, around the same time Adelson was celebrating the hugely successful launch of The Venetian Macao, Sands Cotai Central was envisioned as Macau’s pathway to becoming Asia’s convention hub, much like Sands had done for Las Vegas in the United States and would soon do for Singapore via Marina Bay Sands. But a severe lack of hotel inventory was a major problem. Reluctant to take on the entire financial risk of developing another 6,000 hotel rooms himself, Adelson devised a plan to bring in a collection of international hotel brands instead to bear some of the burden. Those brands would get their slice of the pie thanks to Macau’s high occupancy and room rates, leaving Sands to focus on casino operations. The idea was to provide a mid-tier hotel option for the business traveler, and after early discussions with Traders Hotels fell through, it was InterContinental Hotels Group that would eventually come to the party, bringing with it four internationally renowned hotel brands in Sheraton, Conrad, St Regis and the 4-star Holiday Inn. Fast forward to 2017 and Sands China was facing a dilemma. Two years earlier it had opened The Parisian Macao as a 4-star hotel product targeted towards “Without question the most successful resorts are those that provide photo opportunities on a regular basis back into China and other parts of Asia.” – Kevin Clayton 「毫無疑問，最成功的度假村一定是 那些為中國及亞洲其他地區（的遊客） 定期提供拍照打卡機會的度假村。」 – Kevin Clayton 度假村——僅次於澳門銀河、澳門威尼斯人及新濠天地。其2019年 第四季度經調整後的物業EBITDA為1.8億美元，淨收入為5.05億 美元。 Clayton指出：「金沙城中心已經存續了8年。不可否認的 是，2019年，其的確每季度產生了約50億港元的收入及帶來15億 港元的EBITDA。」 「我認為升級產品和重塑品牌是正確的策略。儘管其已經是 一個表現不錯的物業，遠超巴黎人。（澳門巴黎人在2019年第4季 度的經調整物業EBITDA為1.22億美元，淨收入為4.01億美元，在 澳門綜合度假村中緊隨永利的兩間物業排名第七）。」 「澳門倫敦人已經花掉了20億美元中的大部分，這要求他們 要收回這筆投資以及之前在金沙城中心上的投資回報，所以金沙 面臨的真正挑戰是怎樣讓這些主題世界為其所用。」 金沙城中心的短板無疑是其娛樂場部分。儘管其在2019財政 年度的中場賭枱收入及角子機收入在澳門所有賭場中位居第四， 但其貴賓博彩收入僅僅排到第14位——因而博彩總收入只能位列 第7，是路氹金光大道上的最後一名。」