Inside Asian Gaming

IAG FEB 2021年2月 亞博匯 82 Another strategic move is diversification of the business model into a convergence with online formats. We have seen interest from IR operators in expanding their portfolio into online gaming and sports betting companies. It is a reality that a mix of online and offline assets will be needed going forward to cater to increasingly digital preferences and hedge against unforeseeable events that impact in-person visitations. Diversification may also take the form of licensing royalties from brand and content licensing deals with e-game developers and manufacturers, as the popularity of offline to online continues. IAG: Digital is often associated with online gaming, but digital also has a strong role to play in the future for land-based operators too. What sorts of opportunities exist for land-based operators in Macau and Asia as a whole? MdME: For Macau and Asia, there is the opportunity to capture the new digital-savvy, young, affluent leisure traveler through provision of a tech-driven, frictionless IR product. We are talking about a large market segment who may never have been attracted by the conventional IR model and offering before. With a view to long-term sustainability, this is the target market that investors and authorities would like to see grow among visitors and the customer base. Digital transformation, therefore, plays a key part in equipping the IRs with the right tools and resources to appeal to this customer market. IAG: What challenges do these present from a legal perspective? MdME: With a focus on digital, the legal considerations around IT, cyber security, financial services regulations, data privacy and data transfers play more of a central role. These are familiar to agents FEATURES 鄰近的深圳已經參與了兩輪數碼人民幣先導測試,未來的構 想就是用數碼人民幣來進行跨境人民幣及海外支付。那些率先重 整策略及營運方式的IR營運商,將能以最好姿態服務客戶的需求, 並可以利用數碼人民幣的潛在機遇。供應商亦可能可以把握這些 機遇,就著中國基於區塊鏈所發展的服務網絡去發展應用程式介 面,並與數碼人民幣系統融合。 科技聯營公司以及頂尖科技企業在旅遊及休閒的投資,還有 消費者網上板塊,將會在IR產品被提升以吸引數碼世代消費者,並 在一事上擔當重要角色。我們在這裏談論的,其實是科技企業等 這些利害關係人的重要目標,並且超越了簡單的多市場聯合推廣 或服務提供,其中一個好的例子就是萬豪國際旗下酒店與阿里巴 巴聯營的一間擁有自己的職員及管理層的公司。 這也讓萬豪推出面部辨識入住登記先導計劃、無按金預訂、 更快的退房支付,以及其他新的服務嘗試,還有該公司在Fliggy的 網上商店。 這些科技企業都有頗為強大的非博彩資源可供運用,並且在 他們的本身市場都與客戶離得更近。在這段人們由於限制而無法 經常旅遊的時間,這點就變得尤其重要。 同樣地,IR營運商為這些科技公司而言,就擁有非常吸引的 實體資產,例如零售及演唱會場地等。這些都能用於舉辦虛擬直 播活動。因此,這些公司在進一步深化關係後,可以形成協同效 應,以達成未來的增長及發展。 另外一個戰略行為,就是把業務模式多元化,並且與網上經 營模式匯流。我們已經見到營運商有興趣擴展他們的業務組合, 從而包括網上博彩及體育投注公司。 事實上,企業需要網上及實體資產來繼續向前,並且回應越 來越數碼化的偏好,以及對沖那些會影響客戶親臨到訪、無法預 見的狀況。而由於從實體走到網上這事繼續受到歡迎,多元化也 可能通過品牌的授權及與電子遊戲開發商簽訂遊戲內容使用權 協議來進行。 IAG:「數碼」經常與網上博彩連繫在一起,但數碼亦在未來的實體 賭場營運商扮演一個重要的角色。到底為澳門及亞洲整體的實體 營運商的機遇是甚麼呢? MdME: 為澳門及亞洲的機遇,就是通過提供由科技所驅動、得心 應手的IR產品,來吸引那群對於數碼方面非常有認識的年輕富裕

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