Inside Asian Gaming

IAG FEB 2021年2月 亞博匯 65 日本 the continent. Suncity Group was officially founded in 2007, but their roots in the Asian gaming industry go back decades. The company’s desire to transform into a pan-Asian IR operator is clear, with their Hoiana property in Vietnam now open, their Resorts World Westside property on the way in Manila, a majority holding in Tigre de Cristal in Vladivostok and other interests and operations in Korea and Cambodia. Suncity’s “IR 2.0” concept, developed with world- renowned architectural firm AEDAS, is said to combine “Wakayama prefecture’s historical tradition, natural landscape and cultural essence.” Last month Suncity made it clear they will take advantage of Wakayama’s marina to create a sustainable tourism offering transforming Wakayama and Marina City into a haven for yachting and presenting an image of Wakayama centered around sport and local resources. Further boosting their bid is the company’s long history in diversified non-gaming, particularly in F&B and entertainment offerings. To their credit, Suncity has spared no expense in promoting and explaining their “IR 2.0” concept in Japan and to the wider Asian industry too – via local connections on the ground, an office in Wakayama, and a well-coordinated PR campaign taking advantage of Japanese and other Asian media outlets. Just as with Galaxy, Melco and SJM, Suncity would need to overcome the perception of being a Chinese company. However, Suncity has the capacity to deeply bury itself within a Japanese-led multi-party consortium, in a way that would be more difficult for larger, more established IR operators. This may well be a trump card for them. NORTH AMERICAN REGIONAL OPERATORS Hard Rock is easily underestimated in Japan, as it’s not a brand well known for gaming in Asia or as a Las Vegas icon. The brand is known in Japan for Melco Resorts & Entertainment ’ s flagship Macau IR, City of Dreams. 新濠博亞娛樂有限公司的旗艦物業新濠天地。