Inside Asian Gaming

IAG FEB 2021年2月 亞博匯 104 FEATURES Tailoring messages to specific audiences can ensure the message uses the right tone, and using the proper media channels to connect with your target increases the potential for your message to resonate. When providing education and awareness on topics such as low risk gambling strategies, it is important that tips for safer play are specific to the different forms of gambling. MITIGATING GAMBLING HARMS WITH A HUMAN TOUCH Using paid media channels is an effective way to connect with players outside of the gaming environment, when they may be more receptive to messages about the risks associated with gambling and how to play safer. Inside gaming venues, operators have an opportunity to connect in meaningful ways one-to-one through the player resource centers. Player resource centers are designated spaces within land-based gambling venues that can be an asset in reaching players through trained staff delivering messages, promoting RG tools, offering support, breaks in play and confidential services. Staff are able to provide customized messaging for an individual player in a particular moment in time, which can create a bond of trust between player and