Inside Asian Gaming

IAG JAN 2021年1月 亞博匯 95 practices should be encoded in policy and driven from the top-down. Policies are also required to be measureable to be successful. A good policy is one that is actionable, communicated, supported, reviewed and updated within appropriate time frames. Policies that cultivate and recognize everyday RG leaders allow employees to share accomplishments, and they drive higher productivity because those employees are being seen as doing important work. Newer markets understandably may have concerns that RG will negatively impact the bottom line. There is no evidence this is the case. RG is intentionally designed to support players to play sustainably, and is aligned with long-term business objectives. Building practices into policy to create an RG culture opens the doors to opportunities for operators in newer markets to interact with players across the player journey. 負 責任博彩是全球公認的重要策略，以保護普 羅大眾免受博彩帶來的禍害，並同時可持續 地支持相關玩家群體。如果能夠有效地制定 落實，負責任博彩政策不再只是行禮如儀，更 能成為企業組織文化和身份的核心部分。 企業組織文化指共享的信念和價值觀，而這些信念和價值觀往往 是由企業組織「最高層」確立，並由上而下傳遞。 任何企業組織的 目標，是要讓員工從單純地履行相關信念和價值觀，到在日常工 作職能中消化及表達相關理念。 建立強大的負責任博彩文化始於將信念和標準融入到政策 中，並進行強而有力的培訓，以交流和落實相關政策。但工作還不 止於此，負責任博彩領導者深明這些策略在整個企業組織架構中 的重要性，以及將其納入到所有員工的日常工作中。 政策應該是可衡量及可審查的，這樣才能取得成功。政策制 定亦需要考量特定市場或管轄區的文化規範和行為。儘管植根於 普世原則，但清晰理解多元文化和社會規範，能夠成為培育量身 定制、蓬勃發展的負責任博彩文化的催化劑。 特寫