Inside Asian Gaming

IAG JAN 2021年1月 亞博匯 91 十年之前 Fast forward 10 years and Australia’s casinos are facing a whole new array of headwinds in the VIP space, but Mullin’s vision continues to evolve. After a demerger from Tabcorp was completed in 2011 to form Echo Entertainment Group, which subsequently changed its name to Star Entertainment Group in 2015, the casino operator has now well and truly challenged long-time rival Crown Resorts for the title of Australia’s leading integrated resort operator. While Jupiters Townsville was offloaded in 2014, The Star Sydney has emerged as a genuine competitor on the global IR stage, The Star Gold Coast (formerly JupitersHotel &Casino) has undergone its own AU$850 million (US$643 million) makeover and Brisbane’s Treasury Casino & Hotel will soon be absorbed by Star’s AU$3.6 billion Queen’s Wharf development as part of a ground-breaking partnership with Hong Kong’s Chow Tai Fook and Far East Consortium. Proof that much can change in 10 years! 悉尼這樣的城市中處於優越的地理位置，我們沒有為遊客到訪提 供足夠的服務。所以現在我們要確保，我們能夠為客戶提供這個 城市最佳的套房體驗，同時在博彩區給予他們優質的貴賓服務。 我們需要改善這一切才能和澳門、新加坡等地競爭。」 儘管十年之後澳洲賭場在貴賓博彩方面仍面臨著一系列全 新的不利因素，但Mullin的願景在不斷地得到實現。2011年其從 Tabcorp中分拆出來成立了Echo Entertainment Group，隨後在 2015年更名為澳洲星億集團。這家賭場營運商目前已經成功地挑 戰了其長期競爭對手、澳洲領先的綜合度假村營運商皇冠度假酒 店集團。 儘管2014年Jupiters Townsville遭到出售，但The Star Sydney 已經是全球綜合度假舞台上的真正競爭者。The Star Gold Coast （前Jupiters Hotel & Casino）已經斥資8.5億澳元（6.43億美元）進 行改建，而布里斯班的Treasury Casino & Hotel也將很快被星億投 資36億澳元的Queen’s Wharf項目所合併。該項目是該公司與香港 周大福及遠東發展的開創合作計劃之一。 無疑，十年之間，滄海桑田 。