Inside Asian Gaming

IAG JAN 2021年1月 亞博匯 66 Alleviation Social Bonds issued by Bank of China (BOC) Macau, and organizing the “Healthy and Fun Carnival” which saw 70 booths provided to more than 100 different local SMEs to participate in the carnival free of charge. According to GEG’s Lun, Broadway usually cooperates with SMEs on marketing plans without charging any fees for the promotion. It also provides support for security, hygiene and the daily management of restaurants and their staff. During the pandemic, GEG regularly distributed disinfectant to each merchant and required them to follow the company’s daily cleaning processes. Merchant staff are also allowed to eat in GEG’s staff canteen. “The overall management can ensure that the standards of each shop are not too scattered,” he explains. “When organizing any event, we pay close attention to the finance and hygiene section. We stick to the same standard and hope our fellow merchants will gradually get our ideas, operation patterns and requirements, so as to gradually introduce our models to their own businesses. I believe this is a good ‘Large Businesses Leading Small Businesses’ business model. “We have many examples of successful investment. The Roadhouse Macau, for example, has made money on that investment and has now invested in another project at Broadway. These are the things that tenants can do with our platform. “As for [Chak In Kei boss] Ivan, in addition to his current egg waffle stalls, he also runs a game booth and a Thai restaurant on Broadway. “I am so happy to see that not only have they made money, they’ve also improved and grown along the way.” FEATURES