Inside Asian Gaming

IAG JAN 2021年1月 亞博匯 60 FEATURES A ccording to an old Chinese proverb, “Give a poor man a fish and you feed him for a day. Teach him to fish and you will feed him for a lifetime.” As one of Macau’s leading corporations and a responsible corporate citizen, Galaxy Entertainment Group (GEG) has long been dedicated to giving back to the local community and continues to support local small and medium-sized enterprises (SMEs) via various initiatives to help Macau’s economy move towards diversification. Based on the “Large Businesses Leading Small Businesses” business model, GEG’s Broadway Food Street is a hallmark example of how large-scale integrated resorts cooperate with local SMEs. Since 2015, GEG has taken a proactive approach to assisting local, traditional F&B brands in their modernization and corporatization, and has invited local SMEs in the sectors of retail and F&B to open outlets in the Broadway Food Street at Broadway Macau. “When we started this project, the original idea was to focus on tourists,” explains Harrison Lun, Vice President Broadway Hospitality Operations & Theatre. “We planned to build a food street so that tourists don’t have to go to the streets and alleys, and can enjoy different kinds of authentic Macau food at one venue. “We wanted to find local businesses that are really authentic and special, not necessarily famous, but really delicious. We did a lot of research and literally knocked door by door to sincerely invite these local traditional brands to join.” The task was a tricky one, Harrison recalls, with some local SMEs skeptical at first. But the decision to partner with Galaxy proved to be an easy one for Joe Lei, the third-generation owner of traditional Cantonese cuisine brand Lei Ka Choi, or “Lei’s Cuisine” in English, who took the opportunity to jump on board immediately. “Eighty percent of the customers in our other stores in Macau may be locals, but the tourists here (at the Broadway Food Street) are more concentrated,” Lei tells Inside Asian Gaming . “It is a place where we can build our reputation, and we plan to go to mainland China for further 古 語云，「授人以魚不如授人以漁」。作為澳門領 先的大型企業之一及一家負責任企業，銀河 娛樂集團（「銀娛」）一向視澳門中小企（SME） 為主要合作夥伴，一直以來積極支持澳門特 區政府，以支持及培育等多元方式，成就本地 中小企的發展。 其中銀娛旗下「澳門百老匯」透過「以大帶小」合作模式，開創 與本地餐飲中小企聯營合作之先河，是大型綜合度假村與中小企 合作的經典案例。 自2015年以來，銀娛採取積極措施以行動協助本澳傳統餐飲 業品牌走進現代化、企業化，誠邀本澳的零售及餐飲中小企進駐「 澳門百老匯」內的「百老匯美食街」。 「其實我們在安排這個項目的時候，最初的想法是由澳門出 發，以遊客為主。」百老匯款客事務營運及百老匯舞台副總裁倫宇 文介紹道。 「我們希望打造一條美食街，令遊客不必再四處奔波，在一個 地方就可以品嘗各種地道而經典的澳門美食。」 「因此，我們就去找一些真得是很特色的美食，未必一定要 很出名，但是真的要好吃。我們收集了很多資訊，很多時候要登門 拜訪邀請這些本土品牌進駐。我們不是招商出來的，是誠意邀請。」 倫宇文回憶道，這項工作剛開始時並不順利，一些較為有名的 企業對合作持懷疑態度。 但澳門知名的「李家菜」的第三代老闆李啓洲則視合作為難 得的機會，毫不猶豫地一口應承。