Inside Asian Gaming

IAG DEC 2020年12月 亞博匯 29 封面故事 “Through equity investments, we aim to increase our footprint in Asia, especially in integrated resorts with a casino. “Being the first IR we have developed, we have high expectations for Hoiana which is totally different from hotels in Macau in terms of the target market and operation strategy. The market positioning of Hoiana is a resort destination and the revenue will not only come back from the [gaming] tables, but from other facilities as well. “It is therefore a step forward for Suncity Group to diversify its business from a junket to a resort and casino operator, and to become an international integrated entertainment company.” Breaking ground in 2016, the full US$4 billion glory of Hoiana will be gradually unveiled across seven phases over 13 years, with a target completion date of 2030. Once the last brick has been laid, it will showcase a multitude of hotels and residences, two 18-hole golf courses, MICE facilities, commercial space, and high- end and outdoor retail among various other leisure and hospitality attractions. Phase 1 comes in at just over US$1 billion and include four hotel brands operated by Hong Kong’s Rosewood Hotel Group, Hoiana Residences, a championship golf course designed by Robert Trent Jones II, authentic Asian restaurants and Hoiana Suncity Casino. Work is also getting underway on Phase II, providing a more family-oriented feel with 4-star accommodations, residential apartments and villa development, lakeside retail and public recreational areas. According to Steve Wolstenholme, CEO of Hoiana’s joint venture operating entity, Hoi An South Development Ltd, such diversity of attractions will give the property global appeal but with a particular focus on key regional bases. “Looking at our international market, it is really quite traditional – mainland China, Korea, Japan, and Taiwan are of particular interest to us,” Wolstenholme explains, listing Vietnam’s four largest source markets in 2019. China, with 5.8 million arrivals, topped that list, followed closely by South Korea with 4.3 million, then Japan with 952,000 and Taiwan with 927,000 (the United States ranked fifth with 746,000). “The Korean market has always been strong in Vietnam but particularly in central Vietnam, predominantly because there are a lot of Korean 築工程完成後，會安南岸將帶來不同的酒店及公寓、兩個18洞高 爾夫球場、會展設施、商業空間、高端和室外零售，以及其他的奢 華休閒景點。 該建築的第一期價值約10億美元，當中包括四間由香港的 瑰麗酒店集團營運的酒店品牌 ，Hoiana Residences ，由Robert Trent Jones Jr II設計的錦標賽高爾夫球場、不同類型的餐廳和名 為Hoiana Suncity的娛樂場。 第二期的工程已經開始，將會令到整座設施變得更適合家庭 出遊，當中包括四星級住宿設施、公寓及度假屋、湖邊零售空間及 公共休閒區域等。 根據會安南岸的合資營運實體Hoi An South Development Ltd的行政總裁Steve Wolstenholme，度假村內多元的景點將會 The full US$4 billion glory of Hoiana will be gradually unveiled across seven phases over 13 years, with a target completion date of 2030. 價值40億美元的會安南岸將會在13年間分七期 逐漸展現其風彩，並計劃於2030年全面完工。