Inside Asian Gaming
IAG DEC 2020年12月 亞博匯 108 FEATURES player health. This accountability builds trust and is a positive influence on the bottom line. In the Asian market, integrity is a core value and third party evaluations can enhance this by increasing credibility in the eyes of internal and external stakeholders as well as the public. Measuring the impact of RG on both organizations and players closes the fiscal loop, helping to inform policies and provide solid evidence that it belongs in the operating budget. Responsible gambling increasingly is becoming a core component of an organization’s business strategy, like human resource management, marketing and compliance. RG is a strategic investment in the creation of loyal, returning players, engaged and satisfied employees and reputation management, which contribute to the growth, sustainability and credibility of an organization. Learn more about RGC at http://www. responsiblegambling.org. 依照實證來訂立的負責任博彩政策能對淨利潤有 所幫助 包括認證及訓練評估等的量度方式能夠為營運商帶來一份 持續改善的路線圖。這顯示出企業願意公開自己如何保障玩家 健康。這種負責任的態度能夠建立信心,並且對於淨利潤有正面 影響。 在亞洲市場中,操守被認為是一項核心價值,而獨立第三方 評核就能夠通過在企業內外持份者以及公眾眼中提高誠信度來 增強這一點。量度負責任博彩對於企業及玩家的影響,可以令整 件事變得圓滿,並且為政策帶來更多資訊,同時也可以提供實質 證據來證明其於營運預算中該佔一位。 負責任博彩愈趨成為一間企業內包括人力資源管理、市場 推廣及合規等商業策略的核心部分。負責任博彩就是對於構建 忠誠的回頭玩家、創造對工作投入及滿意的員工,以及商譽管理 的一種戰略投資。這投資能夠幫助企業的增長、可持續度及誠信 度。 更多關於負責任博彩委員會的資料,可瀏 覽http://www.re- sponsiblegambling.org 。
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