Inside Asian Gaming

IAG DEC 2020年12月 亞博匯 104 MEASURINGTHE ROI ON RESPONSIBLE GAMBLING In the third installment of a new collaboration between IAG and the Responsible Gambling Council – a global non-profit organization based in Canada – RGC CEO Shelley White explains how RG policies contribute to player loyalty, staff satisfaction and ultimately an organization’s bottom line. 負責任回報 在《亞博匯》與國際非謀利組織「負責任博彩委員會(Responsible Gambling Council)」合作的第三份連載中，該會的行政總裁Shelley White解釋負責 任博彩政策如何幫助提升玩家忠誠度、員工滿意度，以及企業的淨利潤。 FEATURES By 文 Shelley White Shelley White has dedicated her life and career to empowering organizations that create better futures for people in their communities. Prior to becoming CEO of the Responsible Gambling Council in 2017, Shelley spent the last 30 years holding a variety of executive positions, also in the non- profit sector, for some of Canada’smost recognized and trusted institutions. Shelley White 畢生致力 於為社區人士創建美好未 來。她在過去三十年間曾 在加拿大一些最受認可 及信任的機構中擔任數 個行政職務，並於2017年 成為專為防止問題博彩 而設的獨立非牟利機構 Responsible Gambling Council的行政總裁。