Inside Asian Gaming

IAG NOV 2020年11月 亞博匯 76 2020 POWER 50 LINDA CHEN VICE CHAIRMAN, COO AND EXECUTIVE DIRECTOR Wynn Macau Ltd 陳志玲 董事會副主席、首席營運總裁兼執行董事 永利澳門有限公司 15 POWER SCORE 權能指數 : 1,287 POSITION LAST YEAR 去年排名 : 13 CLAIMS TO FAME 名成事跡 Go-to person for marketing and strategic development of Wynn Macau since inception Native Chinese with deep experience in international marketing • • • • 永利澳門成立以來負責其市場推廣和策略發展 富有豐富國際市場推廣經驗的華人管理層 WITH ITS EXPOSURE TO THE PREMIUM END of the market, it is perhaps no surprise that Wynn Macau has been among the hardest hit by the COVID-19 pandemic. And with the not so small matter of license re-tendering now less than two years away, that means the role of the company’s Vice Chairman and Chief Operating Officer, Linda Chen, is more important than ever. One half of Wynn’s key “on the ground” leadership team alongside Ian Coughlan, Chen fulfils two vitally important duties at Wynn Macau Ltd of which government relations will be essential in the countdown to the re-tendering process. She has been busy these past few years building up her Chinese network in support of Wynn’s re-tender bid. Her other key duties center around the VIP space with Chen considered the company’s frontline link to junkets. With that in mind, the 52-year-old perhaps understands better than most the challenges facing that side of the industry in the near-term. Chen’s experience remains invaluable to Wynn Macau as it prepares to start development of the second phase of its flagship Macau IR, Wynn Palace. Part of the opening teams of three major Las Vegas resorts – The Mirage in 1989, MGM Grand in 1993 and Bellagio in 1998 – she served as Executive Vice President of International Marketing for Bellagio and as Executive Vice President of International Marketing for all of MGMMirage (nowMGM Resorts International). She joined Wynn for the second time in her career in 2002 and came to Macau when Wynn Resorts won its casino concession that year. Her star has been on the rise ever since. 由於永利澳門 在高端市場中的涉獵程度，所以沒有人會對於該公司成為新冠 肺炎疫情下受衝擊最大的博企而感到驚訝。由於距離賭牌重新競投這件大事 還有不到兩年，所以作為公司董事會副主席及首席營運總裁的陳志玲就變得 無比重要。 與高哲恒同為永利「在地」核心管理層的陳志玲，於永利澳門有限公司負 責兩大主要範疇，其中成為這個賭牌競投進入倒數的時刻中最為重要的一樣。 陳志玲在最近數年為了永利的重新競投而非常忙碌地建立的聯繫網絡。 陳志玲的另一個主要任務就是與貴賓範疇有關。她被視為公司與中介人 之間的聯繫人。亦正因如此，52歲的她可能更能明白這行業區塊在未來短時 間內所遭受的挑戰。 陳志玲的經驗對正在籌備開始發展其澳門旗艦綜合度假村永利皇宮第 二期的永利澳門而言，依然是不可或缺。 作為有份籌備1989年的Mirage、1993年的拉斯維加斯美高梅大酒店及 1998年的Bellagio這三間主要拉斯維加斯度假村開幕的團隊成員之一，陳志 玲曾出任Bellagio的國際市場推廣執行副總裁，以及MGM Mirage(現美高梅 國際酒店集團)的國際市場推廣執行副總裁。 她於2002年再次投身永利，並在公司當年投得博彩批給合同後前來澳 門，從此平步青雲。