Inside Asian Gaming

IAG NOV 2020年11月 亞博匯 150 CUSTOMER RETENTION BENEFITS FROM SMART MARKETING MEASURES Eventually, with video-based table gaming automation systems, casino operators can gain access to a previously hidden treasure trove of data. Casinos now know what games to offer at each time of the day or how to improve their loyalty programs based on the behavior and preferences of their visitors and players. Way beyond gaming, adjacent departments such as hotel, food or retail can also hugely benefit from this data by massively improving their operational efficiency. Combining the various aspects – protection, automation, business intelligence – reduces labor costs and human fallibility and increases gaming floor transparency. The result is much more efficient marketing and player management and a massive contribution to a casino’s business intelligence. This allows casino management to make more informed decisions, quickly react to changes and events and tremendously increase the overall efficiency of their gaming table and other operations. VIDEO SURVEILLANCE “AT THE NEXT LEVEL” Classical video surveillance still plays a major role in a casino’s investment in video technology. Large areas need to be monitored to protect guests, players, staff and the casino’s inventory. With sophisticated camera technologies, such as the patented multifocal sensor technology “Panomera,” casino surveillance operators can cover much larger areas with the same number of operators. In addition, the automatic transfer from camera to camera and the automatic selection of the camera with the best picture quality enable an unprecedented capture of even the largest spatial contexts. TECH TALK