Inside Asian Gaming

IAG NOV 2020年11月 亞博匯 148 TECH TALK “Table gaming automation” technologies combining technologies such as RFID, video images or AI-based recognition (such as of chip values) promise a quantum leap in the digitization of table gaming management; solutions are currently available for games like baccarat and blackjack. The primary functions of these technologies are overall tracking and management of table games, real-time player rating, automated table protection and a real- time view on the table inventory. WHY TRACKING GAMES IS IMPORTANT Automated and informed table management is an essential component for risk mitigation as well as the basis for informed business intelligence in the casino. With table gaming automation systems based on video technology and AI, a “virtual” table game supervisor and surveillance operator is permanently available and alert at every table to assist human staff. The system continuously monitors and analyzes games and table performance, provides data on bet position and bet frequency and performs fraud probability tests. Furthermore, such systems facilitate the precise detection and analysis of all the relevant KPIs for table management such as game pace information, yield management with gaming floor table data or occupancy/utilization ratio to name just a few. The result is highly-improved risk mitigation, increased profitability on each table and an entirely new scope of table management from a business analytics point of view. REAL-TIME PLAYER RATING MAKES LOYALTY PROGRAMS ACCURATE Player rating is essential for casino marketing initiatives, customer retention and business planning. Today’s casino player rating systems often lack accuracy and the “frequent player” loyalty plans get abused, costing the industry huge amounts in lost revenue. With table gaming automation systems, casinos can rate players accurately and prevent such costly abuses and losses. Such modules offer in-depth analysis in real-time based on stack value, pay-outs and buy-ins as well as monitoring of chip collection. This data allows the 實時玩家排位可以讓會員計劃變得更精準 玩家排位為娛樂場市場推廣、挽留顧客及業務規劃等都非 常重要。當今的娛樂場玩家排位系統通常都缺乏準確度，而常客 會員計劃也經常被濫用，令到業界付出大量成本卻又無法取得 收入。通過賭枱遊戲自動系統，娛樂場可以精確地對玩家進行排 名，並且防止類似的濫用及損失的出現。 這些都可以實時提供分析資料，包括注碼價值、派彩及籌 碼兌換數字，以及監察收取籌碼的情況。這樣的數據可以讓娛樂 場營運商清晰的了解玩家的行為及活動，幫助他們決定玩家的 價值和增強會員計劃的準確度。 在賭枱得到充分保障下「向錢看」 通過不同手法及方式進行的欺詐及偷竊在賭場內時有發 生，這些行為為賭場帶來的損失異常巨大。從前那依賴荷官作為 「前線守衛」的解決方法都非常脆弱，而且通常要過24小時或更 長時間後才會帶來關於贏輸的資料。賭枱遊戲自動系統可以讓 娛樂場營運商立即追蹤金錢流向，以防止大額詐騙或盜竊的出 現。 到賭枱器具全檢查 監察賭枱表演及器材庫存為娛樂場而言十分重要，因為可 以從此得知何時需要填充籌碼，這是可以通過於每次下注後包 括追蹤籌碼價值及賭枱 差額來進行。到了今時今日，這涉及到 大量的人力，而且亦非常不透明。 賭枱遊戲自動系統通過檢測工具以確保準確度得以提升， 以及令很多手動工作自動化，如此就可以大量減省勞動成本及 大幅提升準確度。 實時降低風險及優化收入 與此前需要人手干預及進行偵測的系統不同，結合影像技 術及基於人工智能的數據分析可以對一系列活動進行自動監 測。從竊取籌碼到荷官出錯，還有過時下注以及干預已買定的賭 枱等。一般而言，賭枱安全保障可通過對現時以影像為主的監察 系統發送更多實時資料來達成，這樣該系統就可以自動地下令 執行動作及在偵測到可疑的數據樣式後提醒其他系統或人員。 智慧市場推廣措施對挽留客人的幫助 最終而言，通過以影像為基礎的賭枱自動系統，娛樂場營運 商可以發掘那些從前未能使用的大量數據。娛樂場現在可以知 道到底應該在一天的甚麼時間推出甚麼遊戲以及如何，基於他 們的訪客和玩家的行為和表現來改善他們的會員計劃 除了博彩以外，其他諸如酒店、餐飲、零售等的相連部門亦