Inside Asian Gaming

IAG NOV 2020年11月 亞博匯 146 TECH TALK “A SINGLE PANE OF GLASS” – ANALYTICS, DATA, INTERFACES AND VIDEO An essential aspect of every efficient casino operation is the integration, presentation and processing of many different data sources and interfaces – from surveillance management to auditing to marketing data and many more. Casinos can maximize efficiency for a multitude of workflows, creating more and more building blocks for what one may call a “casino operating system.” Advanced video management systems (VMS) such as Dallmeier´s HEMIPSHERE SeMSy provide surveillance managers with vast control options down to quickly creating a “digital evidence file” of any event , including corresponding video, notes, reports and further information, which can easily be included in respective processes. Advanced, unified reporting capabilities make the creation of reports a breeze, such as those for casino regulation authorities. Extracting all sorts of data and correlating it with third-party applications gives marketing managers tremendous insight in increasing profitability. Furthermore, they get a much better view on the effectiveness of their marketing spend. All functions and data within such a “casino operating system” approach are fully integrated into the video and data management world, thus saving time and cost through fewer workstations and considerably less complex work processes, making findings from previously unused data sources usable and helping achieve synergies across different functional areas. CRUCIAL FOR MODERN CASINOS: INTEGRATION OF TABLE GAME MANAGEMENT A great example for the “analogue to digital” transition is the area of table games. By their nature, live games are particularly difficult to capture in the digital world due to the complexity of the actions and processes. However, this is exactly what casino operators need in order to create real-time data for their business intelligence tools and to make their operations more efficient.