Inside Asian Gaming

IAG OCT 2020年10月 亞博匯 90 COLUMNISTS MARKETING DURING COVID-19 AND BEYOND As gaming companies around the world decrease their marketing spend due to reduced revenues during COVID-19, Sudhir K. Kalé argues that increasing spend can help you stand out from the crowd. 「疫」市行銷 當世界各地的博彩公司都由於新冠病毒導致收入減少而降低他們的市場推 廣開支時，Sudhir K. Kalé卻提出增加推廣開支可以讓你的公司鶴立雞群。 By 文 Sudhir H. Kalé, Ph.D. Sudhir H. Kalé, Ph.D. , is the CEO of GamePlan Consultants, a boutique consultancy that helps companies optimize CX for customers.Hehas advisedgaming companies on five continents and has published over 100 articles on the marketing and management of casinos. You can reach him at skale@gameplanconsultants.com. Sudhir H. Kalé 博士 是顧問機 構GamePlan Consultants 的首 席執行官。該機構幫助公司優 化其顧客體驗。Sudhir H. Kalé 曾為五大洲的博彩企業提供建 議，並發表了超過100份關於 娛樂場市場推廣和管理文章。 如需聯絡，可電郵至 skale@ gameplanconsultants.com 。