Inside Asian Gaming

IAG OCT 2020年10月 亞博匯 67 技術談 been in a number of years, with increased investment year-on-year to ensure content support, regardless of form factor, as players migrate back to properties throughout Asia. Additionally, Aristocrat has bolstered training material available to its customers’ gaming staff to ensure they are well equipped and educated for their players’ return. In addition, a number of customers partnered with Aristocrat on floor reviews and product placements as part of the Insights Assist module. Central to this was analyzing provided data and working within their existing fleet; optimizing their product mix through a reshuffle across multiple venues, denomination changes and recalibrating product specifications to draw efficiencies on their floor with zero spend. The Marketing Assist program saw Aristocrat partner with customers across the region, providing promotional executions driving not only product awareness, but also hygiene awareness, as it becomes focal to venue operations in a post-COVID world. Aristocrat understands that every customer is different and with Commercial Assist, the company was able to work with customers individually to arrive at flexible commercial solutions attuned with their circumstances and business needs. After the success and warm reception from customers in the first iteration of “Aristocrat Assist”, the company looks forward to continuing to work together to find ways that will ensure a sustainable and exciting future for the industry. 當 世界各地的企業繼續忙於應對新冠肺炎疫情 所帶來的挑戰及對日常生活的影響時，盛世・ 貴族繼續確保其注意力集中在其員工和客戶 上。這場全球大流行的疫情改變了盛世・貴族 的營運方式，該企自知需敏捷及時地回應客戶 不斷變化的需求，以確保繼續推動我們都能引以自豪的行業蓬勃 發展。 為應對不斷變化中的行業格局以及需採取不同方針，盛世・ 貴族推出了「Aristocrat Assist」全球計劃，旨在協助其客戶走上復 甦之路。 該計劃旨在加快盛世・貴族客戶的業務反彈，確保客戶的業 務保持連貫暢通，以便客戶在適當時機向賓客敞開大門。透過該 合作夥伴計劃，盛世・貴族在以下四個方面為客戶提供協助：產品 輔助(Product Assist)、洞見輔助(Insights Assist)、營銷輔助(Mar- keting Assist)和商業輔助( Commercial Assist)。 在這個不確定時期，盛世・貴族繼續專注於自己的強項，提供 並完善其強大的遊戲產品組合。「產品輔助」展示了未來穩健的長 期規劃，讓客戶充滿信心，深知在準備就緒時將有不同的遊戲選 項。 盛世・貴族目前的遊戲組合是多年來最為強勁的，而隨著玩 家重回亞洲地區的各娛樂場，不論形式如何，相應投資都逐年增 加以確保遊戲內容質素。此外，盛世・貴族還為其客戶的博彩人員 提更多的培訓素材，確保他們具備良好的知識技能，靜待玩家重 臨。 此外，作為「洞見輔助」的一部分，不少客戶與盛世・貴族合 作，攜手進行娛樂場審視及產品配置。這方面的重點是，分析現有 數據配合現有團隊，還有在多個物業內重新調配機組以優化客戶 的產品組合，更改面額和重新調校產品規格，讓客戶不用額外花 費也可提高娛樂場的效率。 透過「營銷輔助」，盛世・貴族與區內的客戶建立了合作夥伴 關係，提供營銷執行策略，不僅提高了對產品的意識，亦提高了衛 生意識，這是疫情後娛樂場的運營重點。 盛世・貴族知道每位客戶都是與別不同的，藉助「商業輔助」， 該企能夠與每位客戶緊密合作，根據其業務情況和需求，提供靈 活的商業解決方案。 「Aristocrat Assist」推出後首階段已取得成功，獲客戶的熱 烈歡迎，盛世・貴族期望與客戶繼續合作尋覓不同方法，以確保行 業可持續發展，迎向令人興奮的未來 。